How to prepare for a personal branding photoshoot

There's no denying the power of a great photo. A well-taken, well-chosen photograph has the ability to convey so much more than words ever could. And when it comes to personal branding, this is even more true.

A personal branding photo shoot is an investment in your future success. By working with a professional photographer to capture images that truly represent who you are and what you stand for; you're giving yourself the best possible chance to make a lasting impression on your target audience.

Hi, I'm Janel :) I hope this post helps you understand the process behind a successful personal branding photo shoot.

The power of personal branding photography

It is said that a picture is worth a thousand words. In the world of personal branding, photos can be worth even more. A personal brand is a way you market yourself to the world and should be a true reflection of who you are and what you stand for. The right photo can make or break your brand. It is the first impression that potential customers or clients will have of you, and it needs to be a good one.

A personal branding photo should capture who you are as a person and what your brand is all about. It should be an accurate representation of both. If your brand is all about luxury, then your photo should reflect that. If you are trying to appeal to a more down-to-earth audience, then your photo should be more relaxed and approachable.

Your personal branding photo should be high quality and professional looking. This doesn't mean that it needs to be super expensive or taken by a famous photographer. But it should look like you put some thought and care into it. A well-designed personal branding photo will make you look more credible and trustworthy.

When choosing a personal branding photo, make sure that it is aligned with the overall look and feel of your brand. Your photos should be consistent with the colors, fonts, and overall aesthetic of your brand. This will help create a cohesive and professional-looking brand that is easily recognizable.

Lastly, make sure that your personal branding photo is updated regularly. As your brand evolves, so should your photo. A stale photo that doesn't accurately represent your current brand will do more harm than good. Keep your personal branding photo fresh and up-to-date to ensure that it accurately represents who you are and what your brand is all about.

Girl posing to show clothes in branding photoshoot

Girl taking a look at a sweater at a fancy clothing store

Why is personal branding photography necessary?

The face is said to be the mirror of the soul, and your clients want to know who you are. Your body language, the spark in your eyes, and your facial expressions all carry much more information than any other graphic resource might.

Personal branding photography can be used for various purposes, such as creating social media profile pictures, website headshots, or even promotional materials. No matter the goal, putting your best foot forward is essential to ensure you look great in your photos!

Personal branding photoshoot with Gaby Guzman. She's lying on the floor while journaling next to a cup of coffee.

Guidelines to plan your next personal branding photoshoot

Personal branding photography is a type of photography that focuses on creating visual images that represent your personal brand. A personal brand is a way you market yourself to the world and should be a true reflection of who you are and what you stand for.

It's time to get inspired and let your imagination run wild! Use the following guidelines to start planning your next personal branding photo shoot:

Define your personal brand 

Before you can start planning your photo shoot, you need to first define your personal brand. What are your values? What do you want to be known for? Answering these questions will help you determine your photos' overall look and feel.

Create a mood board

A mood board is simply a collection of images that evoke the feeling or style you're going for with your personal branding photos. It can be anything from photos of people whose style you admire, to images of places that make you feel the emotion you want to convey in your photos. Creating a mood board is a great way to get inspiration for your personal branding photos, and it can also help you communicate your vision to your photographer.

If you're not sure where to start, here are some tips for creating an eye-catching mood board for your personal branding photography:

  1. Choose a color palette. When you're creating a mood board, it's important to choose a color palette that you feel represents the feeling or style you're going for. You can either choose a pre-existing color palette or create your own. If you're not sure where to start, try looking for inspiration in nature, art, or fashion.
  2. Find images that inspire you. Once you have a color palette in mind, start looking for images that inspire you. These can be photos of people, places, things, or anything else that catches your eye. Pinterest is a great place to start, but you can also look for inspiration in magazines, books, or online.
  3. Create a collage. Once you have a few images that you love, it's time to start creating your mood board. You can do this by physically cutting out images and arranging them on a board, or by creating a digital collage using an online tool like Canva.
  4. Add text and other elements. If you want, you can also add text or other elements to your mood board. This can be anything from quotes that inspire you, to images of fonts or patterns that you like.
  5. Hang your mood board in a place where you'll see it often. Once you're happy with your mood board, hang it in a place where you'll see it often. This can be in your office, on your fridge, or even in your wallet. Seeing it regularly will help you stay inspired and motivated as you work towards your personal branding goals.

Pick the right location

Your personal branding photoshoot doesn't have to be complicated - sometimes, the simplest settings can be the most effective. Think about where you feel most comfortable and what will help you relax in front of the camera. If you're shooting outdoors, pick a spot with good lighting and a nice background. If you're shooting indoors, look for a space with natural light and items that illustrate your brand’s story.

Plan your outfits in advance

What you wear plays a significant role in how you're perceived, so it's important to put some thought into your outfit for your personal branding photo shoot. Choose clothing that fits well and flatters your body type. Try to avoid anything too trendy or flashy. You want your clothes to reflect your personal brand, so stick to a neutral color palette that won't distract from your face.

Gaby Guzman portrait branding session. Sitting comfortable and smiling to the camera.

Get your hair and makeup done professionally

Whether you do your own hair and makeup or hire a professional, it's important to make sure you look polished and put together for your photo shoot. If you're not used to wearing makeup, go for a natural look that enhances your best features. Don't forget to get your nails done, and choose the accessories to reflect your personal brand.

Practice your posing

Posing is an important part of personal branding photography. It can help you look more confident and approachable in your photos. Before your photo shoot, practice some basic poses in front of the mirror, so you know what to do when it's time to take pictures.

Relax and be yourself

Prepare physically and emotionally. A personal branding photo shoot is an opportunity to have some fun and express yourself. Embrace it! The more fun you have, the better your photos will turn out. Your photographer will guide you through the process and help you feel comfortable. Let your personality shine through in your photos. Take a few deep breaths and remind yourself that you'll do great.

By following these tips, you'll be sure to have a great personal branding photoshoot that results in beautiful, professional photos that you'll love.

Gaby Guzman personal branding photoshoot. Stretching on the couch looking very relaxed.


Personal branding photography is all about capturing the real you. It's about showing the world who you are, what you're passionate about, and what makes you unique. And when done correctly, it can be an incredibly powerful marketing tool. 

As a professional branding photographer, I will capture photos that show off your unique personality, and that make you look approachable, competent, and trustworthy.

Investing in a personal branding photo shoot will pay off tenfold over time. So, if you're serious about personal branding, what are you waiting for? Book your session today!

Written by

Hello! I’m Janel Kilnisan, living and breathing photography in the vibrant city of Miami. My camera is an extension of my heart, capturing life’s whimsical moments with a magical touch. My photography is a dance of wild, feminine grace, celebrating each unique story I encounter.

Want to capture your own extraordinary moments? Connect with me on my socials or book a session and let’s create memories together.