What is lifestyle photography? All you need to know about it

Lifestyle photography is a genre of photography that captures the lifestyle of a person or a group of people. It could be a photo essay about a particular lifestyle, or a series of photos that showcase different aspects of someone's lifestyle.

Lifestyle photography captures people in natural settings. It is often used to capture moments of everyday life, such as family gatherings, vacations, or casual outings. The difference between portrait photography and lifestyle photography is that the latter is less concerned with posing and formalities. Instead, lifestyle shoots aim to capture the subjects in a natural and authentic way.

Lifestyle photography is a popular genre that allows viewers to connect with the subjects more personally. The photographs often feel more relatable and down-to-earth, which can be appealing to audiences. Additionally, lifestyle photography is typically used for commercial purposes, such as advertising and marketing.

Types of lifestyle photography

There are many types of lifestyle photography, and the genre has evolved over the years. Some of the most popular types of lifestyle photography include:

Travel photography

Lifestyle travel photography is all about capturing the feeling of a destination. It takes a lot of patience and skill to capture the right moments and scenes, but when done correctly, lifestyle travel photography can be truly beautiful.

A lifestyle travel photographer seeks to capture the essence of a place by photographing the people and the everyday scenes that make it unique. They are interested in capturing the real spirit of a destination, and their photos often have a sense of spontaneity and energy. Lifestyle travel photographers typically work with clients who want images that capture the lifestyle they enjoy while on vacation. For example, a photo of someone enjoying a quiet sunset dinner on the beach may be ideal for a travel brochure, while a snapshot of someone reveling in the local nightlife would be better suited for a website or blog. 

Lifestyle travel photography is all about capturing the feeling of a place, and the best way to do that is by photographing the everyday scenes that make it unique. This type of photography is perfect for clients who want images that capture the lifestyle they enjoy while on vacation.

Lifestyle travel photography takes this one step further by capturing people in exotic and unfamiliar locations. Whether it's a lifestyle portrait of a person in their home country or an editorial spread showcasing the unique beauty of a far-off land, lifestyle travel photography is all about capturing a moment in time and evoking a sense of wanderlust in the viewer.

Urban photography

Urban lifestyle photography is all about capturing the natural moments in our everyday lives. It's about finding the beauty in the mundane and celebrating the little things that make up our day-to-day lives. 

Whether it's a casual brunch with friends or a stroll through the city, urban lifestyle photography captures the essence of what it means to live in an urban environment. 

So what makes an excellent urban lifestyle photograph? First and foremost, it should be honest. There's no need to stage anything or force a moment - the best shots will happen organically. Secondly, it should convey a sense of place. The background and setting are just as important as the people.

Wedding and couples lifestyle shoots

There's something about the beauty and intimacy of wedding photography that just can't be beaten. Capturing the love between a husband and wife and the laughter and tears that come with wedding days is something that we, as photographers, are truly privileged to do.

But wedding photography isn't the only kind of couples lifestyle photography that's so beautiful. Capturing a couple as they go about their everyday lives, whether it's cooking in the kitchen or taking a walk in the park, can be just as magical.

Every wedding shoot is unique and special, thanks to the couple at the heart of it all. As a lifestyle photographer, I love to capture the love and connection they have and the personality and quirks that make them unique.

Newborn photography

Newborn lifestyle photography is a beautiful and unique way to capture the innocence of your newborn baby. These types of shoots are typically shot in the home environment, using natural light to create a warm and inviting feel. 

Newborn studio photo shoots are also a great way to document your baby's milestones. These types of photography sessions are a fantastic way to remember the early days with your new baby.

Product photography

Product photography is a genre of photography that aims to capture products in natural, everyday settings. Lifestyle product photographers typically use props and environments to style their shots. The goal is to make the product look as realistic and relatable as possible. This type of photography is especially helpful for lifestyle-oriented products, such as clothing, furniture, and home decor. By seeing the product in a lifestyle setting, customers can better imagine how it would fit into their own lives. 

A well-styled lifestyle photograph can communicate a lot about the company's aesthetic and values. It is used to show off the personality of a brand. When done well, lifestyle product photography can be a powerful marketing tool.

Woman holding colorful flowers with spring vibes

The connection between social media and lifestyle photography

Lifestyle photography is vital for social media because it gives insight into the lives of the people who use it. People love seeing aspirational content on social media- it gives them something to strive for in their own lives.

Lifestyle photography is all about capturing images that depict a certain lifestyle, whether glamorous, rustic, or urban. This type of photography has become increasingly popular on social media. Professional lifestyle photographers can make their clients look like they're living a life that most people can only dream of.

While some may argue that social media can be a negative force in our lives, it's undeniable that it has some great positives too. One of these positives is the way it can connect us to different lifestyles that we may not be able to experience ourselves. Through platforms like Instagram, we can get a glimpse into the lives of people from all over the world. This type of vicarious living can be really inspiring, thanks to the power of photography.

Professional lifestyle photographers can capture the beauty and magic of your images for social media in a truly inspiring way.


In conclusion, lifestyle photography has many advantages. It can capture natural moments and interactions, tell a story, and provide a more candid view of people than traditional posed photography. It can also create a sense of connection between the viewer and the subjects and provide a more open view of people than traditional posed photography.

There are many advantages when hiring a lifestyle photographer. First, the photographer will be experienced in capturing natural shots. They will know how to put you at ease and capture the real you without making you feel uncomfortable or staged.  

Second, lifestyle photography studios typically have an extensive library of backdrops and props that can be used to enhance your photos. This means that you can have photos that look like they were taken in your own home or in a location that is special to you.  

Lifestyle photographers can capture all the important, fleeting moments during your day-to-day routine.

Written by

Hello! I’m Janel Kilnisan, living and breathing photography in the vibrant city of Miami. My camera is an extension of my heart, capturing life’s whimsical moments with a magical touch. My photography is a dance of wild, feminine grace, celebrating each unique story I encounter.

Want to capture your own extraordinary moments? Connect with me on my socials or book a session and let’s create memories together.